Friday, August 28, 2009

Novelty Treats: Gushers Viral Video

Yes, Fruit Gushers. The gel filled gummy candy that you hold a special place for in your heart and your parents still find repulsive. Apparently out of ideas as to how to market this product, General Mills has gone the weird, semi-ironic, viral direction. The website has singing pickles and possums, but this fake German kiddy show looks to me like it's the crown jewel in the nonsense campaign. Now is the time on Sprockets where we dance (after we stop at American Apparel)!! I'm amused even as i fail to comprehend. But, you know, whatever. At least they're not pretending candy is good for you.

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