Monday, August 31, 2009

Disney Buys Marvel



According to a statement on their website, the Disney corporation is acquiring Marvel Entertainment for approximately $4 billion. This means that Disney has just accumulated an extended library of some 5,000 additional characters. Marvel's chief executive officer Ike Perlmutter claims, "Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses...This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world." Yeah. Probably true...but still, what does this mean for Marvel's future? In terms of film, different franchises have long been allied with studios like 20th Century Fox and Sony while rival DC is a holding of Time Warner. What can we expect from future X-Men and Spider-Man installments? Plus, $4 billion? A ton of money to be sure, but considering the virtual monopoly Disney holds over family based entertainment, that seems like something of a steal for them. Personally, i'm hoping this means massive Marvel upgrades to Walt Disney World's Hollywood Studios. [Source]

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